Unified data infrastructure · solo operator

Every billion-dollar company
runs on a unified database.
Almost nobody else does.

Dandelion builds the data and automation infrastructure Fortune 500s have, for businesses under $50M. Usually in about two weeks.

Start with an audit →See what we build
Currently bookingQ3 2026 · 1 slot open
Operators I’ve built for
CLEANGIRL
Pilot · ecommerce
Pilot · hospitality
Pilot · services
What I build

The product, in plain terms.

Your business data probably lives across Shopify, Amazon, Klaviyo, Meta ads, QuickBooks, Google Sheets, a 3PL portal, Instagram DMs, and five other places. None of it talks to the rest. You can’t answer basic questions about your own business without an export party. That’s the problem. Here’s what I build to solve it.

01

A unified database.

Every order, email, DM, invoice, ad impression, and conversation, all in one place. Queryable. Connected. Yours.

02

Custom operator software.

A dashboard built for your actual workflow. Not a generic Looker install. Not a template. The interface your business deserved and couldn’t buy off the shelf.

03

Automations that do things.

Restock alerts that trigger purchase orders. Churn signals that open tickets. Billing anomalies that get flagged the day they happen. Not reports. Actions.

04

AI that actually knows your business.

Ask questions in plain English. Get real answers from your real data. No SQL, no dashboards to navigate, no waiting on an analyst.

Engagement

Four steps. Two weeks.
Live system.

Most data projects take six months and cost a quarter million. That math works for Fortune 500s. It doesn’t work for you. Here’s how we compress it.

  1. Step 01 · 1 week
    Audit
    90 minutes mapping your stack, your data, and your actual workflow. You get a written report: proposed architecture, a list of SaaS you can eliminate with savings estimates, and a prioritized automation roadmap.
  2. Step 02 · 7–10 days
    Build
    We connect your sources, unify your data into a custom database, and build you a bespoke operator app that matches how your business actually runs.
  3. Step 03 · Launch
    Launch
    We load your historical data, ship the initial automations from your audit, and train your team. You go live with a working system.
  4. Step 04 · Ongoing
    Evolve
    Your business changes. Your system changes with it. New automations, dashboards, integrations as you grow. Most clients keep us on retainer for exactly this reason.
Past work · Cleangirl

From six platforms
to one source of truth.

Creator-led cleaning brand with 25M+ followers across YouTube, TikTok and Instagram. I built the unified data stack behind it: Shopify, Amazon, Klaviyo, 3PL, Meta and TikTok ads, all reconciled into one Postgres. Subscription economics for Magic Foam. Influencer gifting automation. Hourly sales tracker. The architecture behind Dandelion was proven here first.

Read the full breakdown
Total audience
25.1M
YT 17.7M · TT 5.6M · IG 1.8M
Data sources unified
6
Shopify, Amazon, Klaviyo, 3PL, Meta, TikTok
3PL overcharges recovered
$18.4k
Automated bill auditing, 90 days
Sales tracker cadence
1 hr
Previously: end-of-week spreadsheet
In flight · 3 beta builds

Case studies launching soon.

New Dandelion builds are running in beta with pilot partners across ecommerce, hospitality, and service businesses. Detailed case studies with real numbers will be published here when each deployment has produced meaningful data.

In build
Hospitality
Case study launching soon.
In build
Ecommerce · Custom Grains
Case study launching soon.
In build
Field services · Weber Electric
Case study launching soon.
Why Dandelion exists

Why Dandelion exists.

Every Fortune 500 runs on a unified data warehouse. Every one. It’s how they answer questions about their own business in seconds instead of weeks. For decades this has been out of reach for smaller companies. It required a data team, six-figure infrastructure, and a year of patience. Nobody under $50M could get there.

That changed recently, and most people haven’t noticed yet. Between modern cloud databases, AI-assisted development, and the right architectural choices, one technical operator can now deliver what used to take a team of five. I know because I spent over a year doing exactly that for a creator-led brand with 25 million followers across platforms. Every piece of their operation, from fulfillment to email to subscription economics, unified into one system they could actually run from.

Dandelion is that capability, made available to every business that’s hit the ceiling of off-the-shelf tools. You don’t need to be a Fortune 500 to operate like one.

Pricing

Three engagements. Transparent pricing.
No procurement process.

Most consultancies hide their prices behind “let’s jump on a call.” I’ll tell you right now.

Audit
$1,500

A 90-minute deep dive into your stack and workflow, followed by a written report covering:

  • Proposed unified data architecture for your business
  • SaaS consolidation opportunities with estimated annual savings
  • Prioritized automation roadmap with ROI estimates

Delivered in one week. Credited in full toward Foundation if you proceed.

Start with an audit →
Most common
Foundation
$8,000

The full system build.

  • Unified database with all your data sources connected
  • Custom operator dashboard built for your workflows
  • 5 to 10 initial automations from the audit roadmap
  • AI query layer for plain-English questions against your data
  • Team training and handoff documentation
  • 30 days of post-launch support included

Delivered in 7 to 14 days.

Talk about a build →
Ongoing
$2,500 / month

Continuous development and support.

  • New automations, dashboards, and integrations as your business evolves
  • System monitoring with proactive alerts
  • Monthly performance review
  • Priority response on anything breaking
  • Unlimited AI-assisted support via email

3-month minimum. Cancel anytime after.

Get in touch →
About

About.

I’m Daniel. I spent over a year as the technical operator at Cleangirl, a creator-led consumer brand with tens of millions of followers across platforms. I built the infrastructure that ran the business: the databases, the automations, the custom tools, the vendor bill audits, the subscription economics, the whole operational backbone. I learned something doing that: the difference between a business that runs on data and a business that runs on dashboards is enormous, and almost nobody under $50M has made the jump.

Dandelion is me doing that same work, for any business that wants it. I’m one person, openly AI-leveraged, which is exactly why I can deliver in two weeks what used to take a quarter and cost ten times more. The tools that made this possible didn’t exist eighteen months ago. They do now. I’m just the one pointing them at your business.

If you run an operation that’s outgrown its tools, hit the contact button below. We’ll do a 30-minute call, figure out if the audit makes sense for you, and go from there.

Get in touch →